Press · Zawya
15 Nov 2024 · Zawya
Sales milestone
KETURAH closed 2024 with AED 6.1 bn in total sales across the active portfolio, Keturah Reserve in Mohammed Bin Rashid City and the Ritz-Carlton Residences, Dubai, Creekside as the principal contributors.
AED 6.1 bn in total 2024 sales across the KETURAH portfolio.
Reserve in Mohammed Bin Rashid City as a primary contributor.
Ritz-Carlton Residences, Dubai, Creekside as the second major driver of the year.
KETURAH closed 2024 with AED 6.1 bn in total sales across the active portfolio, Keturah Reserve in Mohammed Bin Rashid City and the Ritz-Carlton Residences, Dubai, Creekside as the principal contributors.
The trajectory was consistent rather than spiky. End-user weight in the buyer mix. Sustained interest from regional and global luxury markets. A pricing discipline that held through the year.
Sales figures alone tell only part of the story. The infrastructure progress, the contractor appointments, and the construction milestones that bracketed 2024 are the durable record of the year. The AED 6.1 bn is the market's response to that record.
2024 set the stage for the AED 22 bn CITIC MoU at Ardh, the Ardh Phase One sell-out, and the wider repositioning the wider Dubai market has since absorbed.
KETURAH reported AED 6.1 billion in 2024 sales across its active portfolio — Keturah Reserve, Keturah Creek, and Keturah Ardh — confirming that wellness-led product, calibrated against the WELL Building Standard®, now commands a sustained premium in the Dubai market. The number is meaningful at two levels. As an absolute, it places KETURAH among the larger 2024 performers in the Dubai luxury category. As a rate, it reflects the velocity at which buyers move when a developer reputation, a master plan, and a wellness brief are all aligned.
The 2024 result follows a year of consolidation rather than expansion of the active portfolio. No new chapter was launched between January and December 2024; the figure was achieved against the existing three active projects. That distinction matters for category analysts who separate growth-by-launch from growth-by-velocity.
The Dubai luxury segment is rewarding measurable wellness positioning at developer level, not amenity level.
KETURAH's AED 6.1 bn is a benchmark for what a single-brand, wellness-certified portfolio can absorb in twelve months without launching new product.
The 2025 launch envelope — Stabio Garden Living — is the next test of whether the velocity travels across geography.
The strategic capital partnership that underwrites the Ardh masterplan to 2030.
Read article →Phase one of the Ardh masterplan committed in six months.
Read article →