Press · Zawya
25 Mar 2026 · Zawya
Research · Dubai luxury market
The signal from March is clear and quantified. Dubai's luxury developer sales reached AED 10.92 bn across roughly 900 transactions, and the year-on-year comparison delivered a 42% increase in luxury transaction volume, with a week of the month still to settle.
AED 10.92 bn of luxury developer sales recorded in March, across new launches and ongoing inventory.
Approximately 900 luxury deals booked, indicating breadth of demand across price points.
Luxury transaction volume up 42% year-on-year, with one week of the month still to settle.
The signal from March is clear and quantified. Dubai's luxury developer sales reached AED 10.92 bn across roughly 900 transactions, and the year-on-year comparison delivered a 42% increase in luxury transaction volume, with a week of the month still to settle.
KETURAH's reading of the data is structural rather than cyclical. The buyer composition continues to broaden geographically. The brackets above USD 1.3m have proved most resilient. And the gap between developers who deliver to spec and those who do not is widening in plain view.
Across the KETURAH portfolio, March activity reflected the same pattern, sustained interest in Keturah Reserve, the Ritz-Carlton Residences, and Keturah Ardh, with end-user buyers led by quality, master planning, and the wellness-led brief that defines each chapter.
Numbers like these tell you what the market did. The houses tell you what the market wants.
Dubai luxury residential transactions in March 2025 again clustered in the AED 25–100 million per-unit band, with a clear preference among buyers for master-planned, wellness-certified communities over standalone amenity buildings. The pattern has been consistent for four consecutive quarters: high-value buyers move when the developer, the plan, and the certification posture are all defensible at the same time.
KETURAH's active portfolio — Reserve, Creek, Ardh — sits inside that exact preference profile. The March pattern is not anomalous; it is the steady-state Dubai luxury market that KETURAH was designed for from the briefing stage.
Standalone amenity buildings are losing share to master-planned wellness communities in the high-value segment.
The March 2025 transaction data validates the brief KETURAH committed to in its earliest masterplans.
The 2025 launch envelope extends this preference profile to new geographies (Switzerland).
The trailing-quarter view of the same dynamic.
Read article →The structural framing behind the transaction data.
Read article →