AED 5 bn of luxury off-plan sales in May.

The brief.

12 Jun 2026 · Zawya

Research · Dubai luxury market

Dubai's luxury off-plan market closed May at approximately AED 5 billion in developer sales — about USD 1.36 billion — a pace of roughly twelve luxury homes sold every day of the month.

May's number is less about scale than about conviction. An off-plan purchase is a forward contract on a developer's word — the buyer pays today for an address that exists as drawings, samples, and reputation. Nearly AED 5 billion of that conviction in a single month says the market trusts what is being drawn.

The founder's reading, carried across the regional coverage, is that apartment and villa deals above AED 5 million confirm Dubai's standing among the world's principal luxury markets — depth at the top of the market, not merely breadth at its base.

Within the KETURAH portfolio the same pattern holds. Wellness-led, master-planned addresses continue to convert enquiry into commitment, because the brief answers precisely what this buyer is buying: a life, specified.

A month is a data point. Four consecutive quarters of the same signal is a market.

Off-plan is the purest read of confidence in Dubai residential real estate: it prices the future, not the present. May's near-AED 5 billion follows the AED 10.92 billion March developer total KETURAH analysed earlier this year — different measures, one direction.

For KETURAH the relevance is direct. Keturah Reserve, Keturah Creek, and Keturah Ardh sell into exactly this segment, where decisions are made on masterplan, delivery record, and the wellness specification.